Working along side of Shannon Boyle, an Art Director in the field, we worked towards creating a campaign for Califia Farms, a natural almond milk company, that showcases their support for wildlife, especially saving the bees. Starting with the use of traditional ads, and a direct mail piece Califia Farms would travel to farmers' markets across the country selling Bee Bombs that people could plant to help the population. All proceeds would be donated towards saving bees.
Mock-up of traveling farmers' market booth.
Used for promotional use to bring awareness to the booth visiting their area.
Made out of seed paper so you can plant flowers that would help the bee population.
Informative micro-site for those wanting to learn more and take action.
Carla Smith, as Art director, and I, as Copywriter, created a campaign that lets washing your hands, or not, into a game between friends. The target would be males and females, ages 15-30, living together as families or roommates.
The posters would be placed in public bathrooms. and direct the viewers to Twitter to tattle on someone they know.
Once tattled on, you would be tweeted at for twenty-four hours, with direct messages to let them know to stay patient. If the posts are tolerated then the tattled on will be sent a link to a micro site with bathroom furnishings that they can pick from to be sent to them, along with a dial gift basket.
Beardition Shampoo & Conditioner
During this campaign I was the Copywriter and the lovely Shannon Boyle worked as the Art Director along side myself. The campaign was a promotional piece to get male's attention through their significant others. The partners of these males would be making the majority of the hygiene purchases within the household.
On Bearition's website you would pick one of the four smooth the scruff action plans and with each you would receive a free sample for your man.
A campaign that would be run completely in print. The target would be middle class males ages 18-30. I felt this would connect with the current Slim Jim brand identity.
During my six week internship, a team a seven other interns and I all collaborated on this project for Bloxels. I worked on the team as the sole Copywriter along side my Art Director, Surie DeJesus. This digital campaign was targeted towards tech savvy fathers looking for a way to involve their kids in something as hands on as what they used to have as a child.
Right Rail Ads
The game, since it would be a new release, would be fetured as a demo in some local areas of St. Louis, MO.
This was a three piece campaign (print, outdoor, and transit) for Farberware. The target for this campaign was males ages 25-40 who were not the sole cookers of the house until recently (Just moved out of parents home, went through a break up, etc.). These males would have a general income of over 40k a year.
Bikes are worth living on and taking risks, not for sitting in your garage waiting to be used. This was a print campaign for Trek mountain bikes to bring attention to the fact that they have better suspension than other bikes, so you can enjoy the bumpy trails.
A campaign run in only print. Targeted towards males and females from 30-50, working class and families. These are the type of people who do not have time to get sick and can't let that effect their work or appearance.
Skippy Single Serving Peanut Butter Cups
A single print ad that would direct consumers to their twitter. Once on the twitter the consumers would share what they enjoy doing now that they don't have a significant other to worry about. Whoever gets their tweet retweeted would be invited to a singles mixer. There's nothing wrong with sharing a Skippy Singles Cup.